How to Create a Great LinkedIn Profile | Harris Casel Institute Melbourne FL
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How to Create a Great LinkedIn Profile

creating LinkedIn profile professional healthcare networkingA LinkedIn Profile Can Help Your Career Soar!

Networking can be a helpful tool for new professionals in any career field. Professionals who want to get more involved in their industry can benefit from sharing knowledge, investing in others’ skills, and staying up-to-date on opportunities in your profession.

It can help inspire, motivate, and possibly advance your career. As you network more, you can build strong bonds with healthcare associates in your field.

With the advent of social media, it’s now easier than ever to make stronger professional connections. One great online networking tool is LinkedIn. The site offers you an opportunity to display your resume, search for jobs in the healthcare field, gather leads, and share information and events with other professionals in your career area.

Are you a healthcare professional who is interested in building your own professional network? This guide gives you a step-by-step direction to setting up a LinkedIn profile.

Step #1: Create a profile with a picture!

Your first step is to create a profile. You can get started by logging on to LinkedIn and setting up an account. Add a picture to your profile so professionals don’t overlook your profile. It’s nice to have a professional photo that makes you stand out from the crowd. Remember to dress professionally in your picture. A friendly and studious look can appeal to employers. Wear a suit, office wear, or a nursing outfit if it applies. If other colleagues and professionals see that you have a profile picture they will be able to put a name to your face. It also makes your profile more personable and complete.

Step #2: Healthcare keywords

When you update your profile with a resume and information about your professional skills, make sure to include major healthcare keywords. Using healthcare keywords in your profile will help healthcare employers find you when they search for professionals with your skill set. Your profile won’t appear at the top of potential employers search list if you don’t include any keywords in your summary sections. Make sure your profile is visable! Choose important keywords that pertain to your specific field. You may want to choose keywords that employers are looking for, key job titles, and skills. You can include many varieties of the same word so you’re covering all bases. For example, if you’re a practical nurse you may want to include key phrases like “EKG/phlebotomy”, “recording medical histories”, “administering medication” and include skills like “compassion”, “patient safety” or any other relevant skills you can demonstrate.

Step #3: Follow LinkedIn’s suggestions

LinkedIn can help you every step of the way. It asks you to fill out each field so that your profile looks complete. Potential employers like full-looking profiles because it means you have some experience and gives them more information to see if they want to interview you. Make sure to fill out the summary, experience, education, and skills sections.  In these sections you can use many varieties of search terms so that you’re profile will have more opportunities of being viewed.

Step #4: Check your profile for updates

Professionals on LinkedIn appreciate an updated profile. Remember to check up on your profile often. Use the edit tools to give current details and improve your profile. LinkedIn will give you suggestions to fill in your interests, endorse colleagues, and insert links. Following these suggestions takes only a few seconds and keeps your profile current for potential employers. It can also help you connect with others with similar interests.

Step #5: Network with others

LinkedIn is one of the best resources for connecting with other professionals and gives you incentive to keep building upon your skills so you can advance your professional circle and career. Here are some ways you can use LinkedIn as a powerful networking tool.

  • Make professional contacts: Start by finding friends, colleagues, fellow students in the allied healthcare fields. Invite them to become friends and read their profiles to find out more about them. You can connect with them by sending them a message with positive feedback regarding their posts or skills.
  • Follow your passion: Under the interests tab on LinkedIn, you can learn more about the allied healthcare fields. Follow companies, organizations, or societies that appeal to any specific area of interests you may have. You can find more information about top healthcare employers in your local town or region. Following organizations can help you stay updated on their blog posts and news so you can stay informed and learn more information to share with others. Interact with the blog posts and start conversations so that you can build an online presence. There are groups for all healthcare professionals.
  • Interact with colleagues: Make sure to endorse colleagues. Endorsing colleagues shows that you value their skills and it may also help them endorse your profile. Endorsements will make your rating become higher and attract more professionals to your site.

Step #6: Get automatic alerts

Automatic alerts can help you stay on top of any advances, news, job openings, and healthcare events. Make sure to look for the daily or weekly job listings in your field. You can set up alerts by salary, location, and specialty.  You can save time and effort when it comes to applying for jobs. It may also be easier for you to find a job with all your qualifications. When you make job alerts, remember to include a variety of keywords so you can give you more range of jobs titles and options. Medical billing and coding specialists will want to include keywords like “medical biller”, “medical coder”, “health claims specialists” and “surgical coder” to name a few.

Step #7: Create a Short LinkedIn URL

When you first create LinkedIn profile, the URL link can be very long. You can post this to your profile page or your resume, but you may want to shorten it so it’s more manageable for employers to search. You can create a shorter URL by going to the dropdown menu and clicking the “View Profile As” button. Choose the “Manage Public Profile Settings” option and in the right corner of the selection is a section to edit the public profile URL. You can pick a phrase that is short and professional. You can use this on hardcover resumes and in cover letters as well. Remember to it in your email signature so professional can easily access your profile.

At Harris Casel we hope these tips help you build a budding career as a healthcare professional. A LinkedIn profile can help you connect to the healthcare world more easily. Whether you’re looking for a job, making new connections, learning about events, or staying updated on news in your field, LinkedIn can help you engage and manage a successful healthcare career.


Harris Casel offers career related advice for its students it its weekly job. We provide career training in the allied health fields. Contact us for more information.